Peppis Designworks logoPeppis Designworks logoPeppis Designworks logoPeppis Designworks logo
  • Home
  • Services
  • About
  • Portfolio
  • Blog
  • Shop
  • Contact
  • Home
  • Services
  • About
  • Portfolio
  • Blog
  • Shop
  • Contact
✕

Why font choice matters

An unfortunate font choice can drastically change the meaning of a graphic

Choosing the right typeface is not just about looking pretty; it can be crucial to the message you put across. When Pepsi teamed up with Aape to produce limited edition T-shirts and umbrellas, they decided to use Pepsi’s corporate font for the branding. The result? You can see for yourselves.
Pepsi x Aape looks like Pepsi x Rape.Who thinks this looks like Pepsi x Rape? Well, that’s probably all of you! Unfortunately this one slipped through the net, showing that even the big boys get it wrong sometimes.
I must admit, this rather unfortunate choice of font by Iceland did make me chuckle!
Iceland have made a rather unfortunate font choice for this box of mince pies.

Share this...
Share on Facebook
Facebook
Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Share
Peppis Designworks
58 Church Road, Teddington, TW11 8EY, UK
+44 (0) 20 8943 2701
Contact Us
  • Home
  • Services
  • About
  • Portfolio
  • Blog
  • Contact
  • Testimonials
  • Sitemap
  • Privacy policy
  • Terms and conditions
© 2020 Peppis Designworks. All rights reserved.
Website designed by Peppis Designworks