13th January 2022

5 steps to writing a press release

If you’ve got an amazing new product or service that you want to shout about, then a press release is a great way of spreading the word.
16th June 2021

How to write your marketing plan in under 60 minutes

To write your marketing plan in a less than 60 minutes, simply answer the questions in this video, spending less than two minutes on each.
17th March 2021

Does packaging affect your buying choices?

A graphic designer can help you with your packaging, i.e. the image you present to the world to encourage people to buy from you.
20th November 2019

Why designers should be involved in decision-making

With their creativity, practicality and powerful problem-solving skills, designers should be involved in decision-making. Why is this so rare?
19th September 2019

The benefits of humour on social media for business

How to harness the power of humour through your social media presence and strengthen your overall marketing mix.
1st November 2018

Client story: how a brochure can help your business

Print is not dead, and a brochure can be a great weapon in your marketing arsenal. Find out how a new brochure helped AST Stairlifts get more business.
7th August 2017

How to commission a book designer

Anxious about commissioning a book designer? Find out how to ensure your designer projects the right image and communicates successfully with your readers.
21st September 2016

5 ways to sell your book

Writing your book is the easy bit. Marketing and selling it is a whole new ball game. To get you started here are 5 ways to sell your book.
28th May 2015

BookMachine success stories

Back in 2013, I wrote a post about a new service for publishing professionals. Little did I know what impact it would have on my career.
23rd July 2014

A masterclass in marketing

At last night’s Bookmachine event for people in publishing, Sam Missingham, Head of Events at HarperCollins, spoke about her most recent
11th April 2014

What makes a good website?

I was asked recently ‘What makes a good website?’ The only answer I could give was ‘A site that serves its client well’. The majority of businesses
26th March 2014

Do you identify, anticipate and satisfy?

After Guy Sellwood’s excellent talk at the Chamber Sales Seminar in November, Carol Dwyer had a lot to live up to last night, but she did not
27th November 2013

Sales – interesting? You’ve got to be kidding!

Guy Sellwood did the impossible last night at the Chamber Business Marketing and Sales Seminar: he made ‘Sales’ interesting and entertaining.
25th January 2011

My top tips from Apprentice Kim's Marketing Masters seminar

Last week I attended the first of Kimberley (Apprentice series 5) Davies’ Marketing Masters seminars, where I learned some new tricks, consolidated the knowledge I already