20th November 2019
Designer involved in a decision-making meeting

Why designers should be involved in decision-making

With their creativity, practicality and powerful problem-solving skills, designers should be involved in decision-making. Why is this so rare?
19th September 2019
Girls laughing. The benefits of humour on your social media and marketing.

The benefits of humour on social media for business

How to harness the power of humour through your social media presence and strengthen your overall marketing mix.
1st November 2018
Brochures designed for AST stairlifts

Client story: how a brochure can help your business

Print is not dead, and a brochure can be a great weapon in your marketing arsenal. Find out how a new brochure helped AST Stairlifts get more business.
7th August 2017
Orange and blue are complimentary colours

How to commission a book designer

Anxious about commissioning a book designer? Find out how to ensure your designer projects the right image and communicates successfully with your readers.
21st September 2016
Books

5 ways to sell your book

Writing your book is the easy bit. Marketing and selling it is a whole new ball game. To get you started here are 5 ways to sell your book.
28th May 2015
Bookmachine logo

BookMachine success stories

Back in 2013, I wrote a post about a new service for publishing professionals. Little did I know what impact it would have on my career.
23rd July 2014
Detail from a Romance Festival poster

A masterclass in marketing

At last night’s Bookmachine event for people in publishing, Sam Missingham, Head of Events at HarperCollins, spoke about her most recent
11th April 2014
website code

What makes a good website?

I was asked recently ‘What makes a good website?’ The only answer I could give was ‘A site that serves its client well’. The majority of businesses
26th March 2014
richmond business school

Do you identify, anticipate and satisfy?

After Guy Sellwood’s excellent talk at the Chamber Sales Seminar in November, Carol Dwyer had a lot to live up to last night, but she did not
27th November 2013
richmond business school

Sales – interesting? You've got to be kidding!

Guy Sellwood did the impossible last night at the Chamber Business Marketing and Sales Seminar: he made ‘Sales’ interesting and entertaining.
25th January 2011
Marketing expert Kimberly Davis

My top tips from Apprentice Kim's Marketing Masters seminar

Last week I attended the first of Kimberley (Apprentice series 5) Davies’ Marketing Masters seminars, where I learned some new tricks, consolidated the knowledge I already