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Brush Script – a thing of beauty to the untrained eye?

Khmer script in a school in Battambang.I’ve recently returned from South East Asia where I was delighted by the Khmer and Chinese lettering. To me, the scripts looked beautiful and elegant – even this school poster is charming. To a Cambodian designer though, this may be the epitome of bad taste. It’s difficult to know how images will be perceived by another culture, and something I saw whilst in Phnom Penh illustrated this quite well.
The Foreign Correspondents Club is a smart venue right in the centre of the city. It’s no longer used by journalists, but is a must-see for tourists, as it has retained its original architecture (and charm). I was surprised to see that they had used Brush Script for their Happy Hour sign – to me Brush Script is not only downmarket but downright nasty! Perhaps my Cambodian counterpart is wistfully admiring it! This just goes to show that for a design to succeed you have to know and understand your target market and its culture.
Happy Hour at FCC Phnom Penh
 
 
Thanks to Dragfyre for the use of the photo of Cambodian script.

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